Charter Oak Federal Credit Union

ABOUT

Led the rebranding of southeastern Connecticut’s largest credit union, directing the visual identity, integrated marketing campaigns, television advertising, social media, headquarters environmental graphics, and branch communications.

Scope

• Directed and designed the launch of brand campaigns across print and digital platforms.
• Led the rebranding effort, defining the updated visual expression for all brand communications.
• Designed and directed 30-second motion graphic TV spots for cable and social media.
• Created print ads, social media content, and on-site promotional signage.
• Programmed and designed interior signage and entryway experiences for the credit union’s new headquarters.