Making Brands Work
I’ve worked across nearly every major discipline within the creative industry—from brand development and integrated marketing to digital communications, experiential design, direct marketing, and production. That breadth of experience has given me an understanding of how brands are developed, implemented, and maintained across every customer touchpoint.
Throughout my career I’ve led multidisciplinary creative teams while remaining actively involved in the work itself. My role has included creative direction, design, mentoring, resource management, production oversight, and collaborating with strategists, writers, developers, printers, fabricators, and other production partners to deliver successful work.
Brand Development
I’ve developed and evolved brands across hospitality, gaming, education, healthcare, financial services, and luxury real estate. My work has included new brand development, repositioning initiatives, visual identity systems, campaign launches, environmental graphics, brand standards, and ongoing brand management.
Integrated Marketing
I lead integrated marketing campaigns that extend across print, digital, email, direct mail, social media, environmental graphics, and on-property communications. My role typically includes creative direction, campaign development, production oversight, and collaboration with strategy, account, and development teams.
Direct & Data-Driven Marketing
My experience includes customer acquisition, loyalty, retention, lifecycle marketing, and database-driven communications. Projects have included direct mail, email marketing, CRM campaigns, personalized communications, and automated customer journeys.
Digital
My digital work includes websites, landing pages, online advertising, email marketing, sales center experiences, interactive presentations, and UX-focused design. I work closely with developers to ensure the creative vision is maintained through implementation.
Print & Production
Print production has remained a constant throughout my career. My experience includes publications, direct mail, packaging, specialty print, environmental graphics, and complex production projects requiring close collaboration with printers and production partners.
Experiential & Environmental Design
I’ve led the design and implementation of branded environments, museum exhibits, sales centers, architectural signage, environmental graphics, and wayfinding systems. My role often includes programming, creative direction, design, fabrication coordination, and construction oversight.
Creative Leadership
For more than a decade I’ve led multidisciplinary creative teams within agency environments while remaining hands-on in the work. My responsibilities include mentoring designers, managing resources, improving workflows, collaborating across disciplines, and evaluating new creative tools, including AI, where they improve efficiency or quality.